Business Model Generation

I would describe this book as almost like a mini guide to an MBA, or an exercise book for an entrepreneur.  The style of the book makes it easy to read and the visual look and feel of it is just great and refreshingly different for a business book dealing with something as technically difficult as business model innovation.

As the title suggests this book is all about business model generation, but what makes it unusual is the way it takes you through the process step by step almost as if a business coach was sitting alongside you.

It also provides some great resources.  Marketing and business analysis tools, frameworks for creativity, a really great model to understand how your business and business model could work, further reading references and extracts from other books (most of which are covered within my blog incidentally!) which are all of relevance.

There isn’t too much detail or anything too controversial to write about in a review, but it is still a really useful book to have.  It is also very easy to read and very visual which allows the reader to think more about their business rather than just reading the book.

I would recommend this book to anyone grappling with business modelling, but also to consultants who are facilitating workshops for clients.  The book is full of tools and frameworks, and also points you to further resources should a particular area be of interest to you.