The End Of Charity

I really enjoyed reading this book.  Nic Frances shares his experiences of working for a charity and his own journey that led him to move into business development. Although the book does not discuss the social enterprise model, it does…

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Seizing The White Space

I really enjoyed reading this book.  It is clear to me that the nature of innovation has changed dramatically over the last decade or two.  As companies look to grow through building new revenue streams they are increasingly faced with…

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Good To Great

I have just read the Jim Collins big seller – Good To Great. A few people in marketing , Norwich business people and MBA colleagues, have mentioned the book to me. I was surprised when I finished reading the book…

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Freakonomics!

I have just finished reading Freakonomics. What a thought provoking and interesting read. When I first became interested in Marketing professionally I did dabble a little in economics and this book reminded me what a fascinating subject it really is.…

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