norman.comfort@getcomfortable.co.uk, or talk to me on 07530 708125. Let's do this.....
my journey into the world of wine!
my journey into the world of wine!
We have just installed a new till / PoS system into our shop. Initial results have proved positive. The useability is good and the records appear accurate. Next week we will begin to reconcile stock activity as well. Along side…
I have recently been working with a couple of start-up businesses who are going through a first phase of testing. This is an interesting, scary, exiting, exhausting time for start-up entrepreneurs as they grapple to come to terms with how…
News Of The World Closure – When A Brand Breaks Unwritten Rules This story is moving so quickly now it is almost impossible to keep up. Just like in the Arab Spring uprisings, social media tools have led to a…
I really enjoyed reading this book. It is clear to me that the nature of innovation has changed dramatically over the last decade or two. As companies look to grow through building new revenue streams they are increasingly faced with…
I would describe this book as almost like a mini guide to an MBA, or an exercise book for an entrepreneur. The style of the book makes it easy to read and the visual look and feel of it is…
I really enjoyed reading the Long Tail by Chris Anderson. The book considers the impact of several recent phenomena to demonstrate how the old conventional rules around building a business may no longer need to be applied. In particular he…
I have just read the Jim Collins big seller – Good To Great. A few people in marketing , Norwich business people and MBA colleagues, have mentioned the book to me. I was surprised when I finished reading the book…
Over the last couple of years I have learnt a lot about building web-sites and seo techniques to raise the profile of a web-site once you have it. One of the most important factors is content and keeping that content…
I have just finished reading Freakonomics. What a thought provoking and interesting read. When I first became interested in Marketing professionally I did dabble a little in economics and this book reminded me what a fascinating subject it really is.…
I have recently completed all six of the University of East Anglia’s Low Carbon Economy courses (part of the Evolve programme). It is a very interesting area in so many different ways. For me there are several topics of great…