Developing your web-site!

It’s over a year since I first started to build my web-site and since then I have learnt a lot. – It is a never ending piece of work, always building, trying to do more, adapting to new ideas and new technology. Keep an eye on my site for some new pages coming soon.

The key themes or considerations on first build are always about “key messages” and getting your points across, but then with time you start considering other factors such as usability, search engine effectiveness, and how to use social media . It all takes time, needs patience, and a long term view.

Being a Norwich marketing consultant I am often asked about how new media fits into the marketing mix – I actually think the question should be how does new media fit into your customers media mix and therefore what is the opportunity