norman.comfort@getcomfortable.co.uk, or talk to me on 07530 708125. Let's do this.....
Freelance Consulting for Wine, Spirits & Drinks Brands
Helping ambitious drinks brands grow in the UK and beyond
The UK is one of the most dynamic and competitive drinks markets in the world. Success here demands more than a good product — it takes a clear story, strong positioning, and a strategy that connects commercial goals with creative thinking.
I’m a UK wine and spirits marketing consultant with over a decade of experience helping producers, importers, and drinks businesses grow. I offer practical, insight-led freelance support designed to help you expand your brand’s presence, build loyal audiences, and achieve sustainable sales growth.
What I Offer
Sales & Marketing Strategy
Turn your ambition into a plan that drives measurable growth.
I’ll help you define your UK sales and marketing strategy — identifying the right audiences, trade channels, and messaging to strengthen both your reputation and your bottom line.
Competitor Analysis & Brand Audit
Know your market before you make your move.
I’ll evaluate where your brand sits in the UK drinks landscape, what your competitors are doing, and where the biggest opportunities lie for your category. You’ll receive a detailed report with insights and actions to sharpen your market position.
Distribution Strategy
The right partner changes everything.
With deep knowledge of the UK drinks distribution network, I’ll help you map the market, assess options, and create a distribution plan that builds long-term value for your brand.
Find the Right Distributor
If you’re ready to grow, I can help you identify and approach the distributors best suited to your goals — whether that’s premium retail, the on-trade, or independent specialists. My connections across the UK drinks industry can open doors and speed up the process.
Export Strategy
Take your story to new markets.
From opportunity mapping to pricing frameworks and export playbooks, I’ll help you design a sustainable export strategy that protects your identity and ensures profitability as you expand internationally.
Label & Packaging Advisory
Your label is your brand’s first impression — make it count.
I’ll advise on the impact of your current design, compliance considerations for the UK market, and how your visual identity can influence perception, sales, and trade confidence.
Marketing Plan Development
Raise your profile and drive engagement in the UK drinks trade.
I’ll build a tailored marketing plan that includes trade communications, PR opportunities, events, and partnership strategies — designed to grow awareness and loyalty among buyers, sommeliers, and consumers.
Direct-to-Consumer Marketing
Turn interest into sales — and customers into advocates.
I can help you create an integrated direct-to-consumer (DTC) marketing strategy that connects your website, email, social channels, and paid campaigns — building stronger engagement and lasting brand equity.
Additional Services
Brand Positioning Workshops – Define your tone of voice and sharpen your narrative for the UK market.
Trade & Media Relations – Plan and deliver launches, tastings, and PR activity that create lasting impact.
Content Creation & Copywriting – Website and campaign copy that captures attention and builds trust.
Partnership & Collaboration Strategy – Identify aligned B-Corp or lifestyle partners to reach new audiences and grow brand awareness.
Why Work With Me
I’ve spent my career helping wine and spirits brands — from family-run estates to global icons — build stronger connections in the UK and international markets. My approach blends creative storytelling with commercial understanding, ensuring every recommendation is both inspiring and actionable.
If you’re looking for a UK drinks marketing consultant who understands both the art and the business of brand building, I’d love to help you take the next step.