“WINE IS A PASSPORT TO THE WORLD”

Authoritative marketing specialist within the wine industry
During my career I have built a wide ranging set of skills, expertise, and industry contacts within both the marketing and the wine industry. I have an MBA, I have studied for the Chartered Institute of Marketing exams (CIM) and WSET Level 2, 3 and Diploma levels. Most recently I took my WSET Level 1 Sake qualification. Alongside this I have strong practical experience of the day to day challenges facing wine businesses whether they are wine makers, or businesses selling wine in the UK. My wider experience of marketing and brand building means I can help wine businesses to tell the stories behind their vineyards and engage with their audience.
The early years of my career
FMCG Brand management and leadership roles
Brand management, consumer marketing, commercial and trade activations, new product development, packaging development, customer and consumer research and insights.
During a ten year career working for Kettle Chips I gained extensive FMCG marketing experience across the entire mix.
Direct reports : marketing executive and marketing co-ordinator
Life after Kettle Chips
Managing Director (Wine Importer & Hospitality business)
Importing wine from family owned vineyards found across Europe. Selling wines through our wine shops and wine bars, managing loyalty and reward programmes.
Wine education – wine school and informal tastings programme.
Marketing and digital marketing of wines in the UK through our on-line shop. 
During a ten year career working at The Wine Parlour, I gained huge insight and knowledge of the entire wine industry. I have visited vineyards across the world and understand all aspects of the UK wine trade today.
Direct reports : 2 x general manager, 4 x front of house team, events co-ordinator and marketing manager
Life after the Wine Parlour
International Wine Marketing 
Account lead responsible for reputation and awareness brand building, independent wine trade engagement programmes, high profile wine tastings, consumer events, digital marketing for wine. WSET seminars and educational programme in the UK.
For the last two years I have worked for a marketing agency in London.  I work as a wine specialist. The largest client in our portfolio is Oregon Wine Board.  I have created events for Oregon Wine Board which are recognised and remembered by the whole industry. We represent Oregon Wine Board in a comprehensive way in the UK.  Engaging independent wine merchants, restaurants and sommeliers, wine bars, educational bodies and the wider trade. We work with all importers and distributors.
Direct reports : marketing executive and account manager
Life during the pandemic
Extensive travel across wine regions and vineyards across the world
From 2020 to 2023 I travelled across Europe with my wife and our dog Fino.  We navigate by wine regions and vineyards.  We have visited many wine regions in France, Spain, Portugal, Germany, Italy and Greece.
On other trips we have spent 4 weeks travelling across New Zealand, 3 weeks in South Africa, and 3 weeks in the US, also hugely influenced by our passion for wine.
Some of my most memorable experiences are meeting wine makers or finding vineyards randomly on our travels. We have made many friends through these experiences.
Life today
Today I work for Fells. Fells is widely regarded as one of the UK’s leading fine wine distributors. 
I oversee the marketing for all our Port brands, iconic names such as Cockburn’s, Graham’s, Warre’s and Dow’s. Cockburn’s is the largest Port brand in the world, but all of our Port brands have remarkable history spanning multi-generation and 200 years of heritage. Port is an exceptional wine category, the different styles, house names, and heritage make the role absolutely fascinating.