norman.comfort@getcomfortable.co.uk, or talk to me on 07530 708125. Let's do this.....
my journey into the world of wine!
my journey into the world of wine!
Marketing For Wineries & Vineyards I’m writing a comprehensive marketing manual / handbook specifically for the wine industry. It will feature, history and case studies of the main marketing considerations for wine, a practical guide covering the key topics…
Climate change is having profound effects on viticulture, affecting the quality, yield, and style of wines produced. I wanted to think in a bit more detail about how, higher temperatures, more rainfall, less predictability, may all affect grape growing. This…
Recently I have been thinking differently about wine regions. Instead of thinking about what makes the region distinctive, I’ve been trying to think more clearly about how to compare and contrast different regions that make wine. One question I asked…
Beaujolais Nouveau Day Beaujolais Nouveau Day, celebrated on the third Thursday of November each year, is a tradition that marks the release of the first wine from the Beaujolais region in France from that years harvest. This young, vibrant red…
Wine is an experience, a story, and often, an expression of family history, culture, and a sense of place. The label on a wine bottle can be incredibly influential in determining whether a consumer picks it up from the shelf.…
Sake, Japan’s iconic rice wine, is something I have been fascinated by for some time. The complexity of the fermentation process, the labels, the origin all excited me. Once a niche beverage mainly found in Japanese restaurants, sake is…
In recent years, there has been a noticeable shift in how younger consumers approach alcohol consumption. For many younger people, drinking is no longer an everyday or social necessity but rather about experience, quality, and moderation. I have started to…
The Balearic Islands are located in the Mediterranean Sea off the eastern coast of Spain (on the right hand side, Ibiza being the nearest and Mallorca being the largest having 80% of the region’s population). There are four Balearic islands…
This is an exceptional example of a Pinot Noir. A 2015 vintage still tasting fresh with the acidity holding up well and complexity coming through from bottle aging. On the eye: pale ruby On the nose: pronounced, we find red…
These two Italian wines come from the Punset Winery in Neive, a beautiful village in the Cuneo area of Piedmont. Punset is a family owned vineyard, which was founded in 1964 by Renzo Marcarino. In the early days the family…
This week I have been homing in on these two grape varieties. At first smell and taste they can appear very similar, but for those extra WSET marks in a tasting exam, you need to be able to pull them…