norman.comfort@getcomfortable.co.uk, or talk to me on 07530 708125. Let's do this.....
my journey into the world of wine!
my journey into the world of wine!
I would describe this book as almost like a mini guide to an MBA, or an exercise book for an entrepreneur. The style of the book makes it easy to read and the visual look and feel of it is…
Since the New Year it has been very disappointing to hear of several well known and long established retailers in Norwich going out of business. Clearly the trading environment both before and after January 1st has been very difficult. Before…
I really enjoyed reading the Long Tail by Chris Anderson. The book considers the impact of several recent phenomena to demonstrate how the old conventional rules around building a business may no longer need to be applied. In particular he…
I have recently been trying to absorb a lot of information about different business models and how they affect the outcome of businesses. Two books I have enjoyed reading are “The Story of Green and Black’s” and “Innocent, Our Story…
I have just started working with a new client. They have a great idea for a new food product and quite a lot of background knowledge to support their thinking. They have some good contacts within the food industry and…
I have just read the Jim Collins big seller – Good To Great. A few people in marketing , Norwich business people and MBA colleagues, have mentioned the book to me. I was surprised when I finished reading the book…
Over the last couple of years I have learnt a lot about building web-sites and seo techniques to raise the profile of a web-site once you have it. One of the most important factors is content and keeping that content…
What a shame Norwich didn’t win the City of Culture bid. Following the impact in Liverpool, who won the European Capital of Culture in 2008, clearly it would have given the city a great boost at a difficult time. The…
I have just finished reading Freakonomics. What a thought provoking and interesting read. When I first became interested in Marketing professionally I did dabble a little in economics and this book reminded me what a fascinating subject it really is.…
I have recently completed all six of the University of East Anglia’s Low Carbon Economy courses (part of the Evolve programme). It is a very interesting area in so many different ways. For me there are several topics of great…